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Education

Articles

Page 10 of 12

Look Good – Sell Better

December 5, 2003

It has been proven through research that a first time shopper will size up your store and make very strong, often long lasting impressions of your store in the first 8 seconds. 95% of the first impression you make on a customer is determined by the way you dress !!! The way you dress represents […]

Why we do what we do!!!

July 5, 2003

Do you still get all revved up and passionate about what you do each day? Do the day to day retailing ‘jobs’ distract you from the real reason you chose this profession? As I have heard David Chapman of Purity say on many occasions ‘we are in business to create wellbeing in people’s lives’. We […]

Selling vs Clerking

March 5, 2003

I have a simple mind and the simpler the concept the easier for me to understand. The challenge is to take a simple concept and put in words… While preparing a talk recently for a group of health food retailers I had the thought, do you, as a retailer, sell products or do you just […]

The Price is not Always Right

December 5, 2002

I think we, as an industry, [I have been as guilty as anyone] are devaluing our entire industry by leading with discount pricing. Recently it seems the primary way stores are advertising to consumers is based on low price. These flyers are supported by suppliers who feel it is the only option they have in […]

Holistically Speaking

November 5, 2002

To me the greatest benefit of being part of the HFI is living the lifestyle. If you work in the health industry and you are not yet living the lifestyle you are missing out big time. Living the lifestyle may take on a variety of forms however the key is to realize the nutritional and […]