I guarantee if you add this wheely great idea to your promotional activities you will notice: Improved sales Improved relationships with your customers Improved relationship with your community Become recognized as a resource center for wellness information Make some of your top suppliers very happy Create friendships with industry experts. So what is this magical […]
From my library of great books ………… This article is going to take a different slant. I read 30 minutes every day from various business books. Usually I am reading 3 or 4 at the same time. This past month I am reading “Power Retail” by Lawrence Stevenson. I suggest strongly you take the time […]
When looking to increase your business there are 3 key areas that given proper attention will result in improved service and increased sales. I suggest you review each of these with your suppliers the next time you have an appointment to see how they can assist you, also, I urge you as owners and management […]
Forget the past, forget the future and focus on now. Sounds esoteric but with the way the natural industry is going these days we need to take all our creative energies and develop a plan that will see us into the new millennium. Our industry is no longer a selling to a funky specialty market, […]
To conclude the 3 Keys to marketing Education, Merchandising and outside promotion I will focus on the outside promotion. Before I go into various promotions remember: Most of your business comes from an 8km radius. You need to understand your community regarding, age, ethnic, income, education, families etc. This will help you decide on how […]
