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Instore Promotion
How much focus do you put on merchandising?
I believe the biggest improvement in health food stores over the past 10 years has been in store design and overall presentation of the store. Shelving, colors, flooring, lighting and other fixtures have been updated to have a broader range of appeal. The days of the old fashion health food store is pretty much gone. […]
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Being Counter Productive
Paaco Underhill, author of ‘Why We Buy’ [which everyone who retails should/must/better read] claims the checkout counter experience either completes a shopping experience or could ruin everything experienced up to that point. With this in mind let’s checkout the checkout and look at a few key points to consider. Can customer’s checkout quickly? – A […]
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The Invention of the Wheel for Improving Sales
I guarantee if you add this wheely great idea to your promotional activities you will notice: Improved sales Improved relationships with your customers Improved relationship with your community Become recognized as a resource center for wellness information Make some of your top suppliers very happy Create friendships with industry experts. So what is this magical […]
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Instore Promotion
Last month I covered the foundation of health store retailing “Education”. This month I cover the 2nd key factor “Instore Promotion”. When I talk of instore promotion I am not only speaking of having a sale or a product demo. Your store, how it looks, feels and sounds creates impressions on your customers. Your customers […]