In my travels across Canada I am hearing the ‘Oz’ effect has slowed which has had some impact on overall sales. The FTC put him in his place! So where did the Ozites go…back to the land of OZ? Not quite…they went back to their cozy homes in your community, the 8 miles around your […]
When does a store outgrow dependence on an individual[s] personality and create its own personality with the customers and community at large? Why is this both valuable to you as a business owner in building more brand equity [how much you will get when you sell] while also relieving you of the stress of always […]
The most powerful seller of natural health products is the news media. Without great news media products like glucosamine, gingko, St Johns Wort, Echinacea and many others would not have become so popular. Many companies have built their business from one very successful media exposure. I had a retail store just before glucosamine hit the […]
I have had the good fortune of working with companies in most areas of our industry, as a retailer, distributor and manufacture. It is well understood that every business requires margin/profit dollars to sustain and grow. A challenge many businesses face is the erosion of their margin to a point where they have become very […]
To conclude the 3 Keys to marketing Education, Merchandising and outside promotion I will focus on the outside promotion. Before I go into various promotions remember: Most of your business comes from an 8km radius. You need to understand your community regarding, age, ethnic, income, education, families etc. This will help you decide on how […]