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The Recommender

January 5, 2017

Perhaps the most important role in natural retailing is the role of the recommender… the person who helps choose which product will bring the greatest benefit and value to the end user, the consumer. Over the past five-plus decades, millions of Canadians have benefited from safe and effective natural products sold at local health food […]

Health Store Creed

January 5, 2017

I ran across this from an article I wrote in early 2000’s for CNHR and felt it was worth a rerun. Look over the list, see what you do well, see where you may improve however realize what you do every day makes a difference in the lives of the people in your community! The […]

The Core Shopper

November 5, 2016

I believe the core shoppers of health food stores amount to about 15% of Canadians. I am unsure if this number of core shoppers is growing very fast, we just have far more choices of natural food, cosmetics, supplements and natural medicine for them to choose from. The core shoppers are fully engaged with the […]

Customers shop your store for solutions not products

September 5, 2016

This is frequently repeated statement in our business yet I still find many health food stores only displaying products without ANY solutions. People shopping in a health food store come in to either prevent or deal with a health issue. They also have family and friends who may benefit from the solutions you sell. Unless […]


May 5, 2016

Key areas of focus to thrive are sales, profit and inventory. Sales is generally the first focus of a business for no sales no business. Often mood is determined on a day’s sales. For some it is Wall Street for others it is their own independent business. Is our stock rising or falling? Customer service, […]